Evaluation

I feel through this project I have selected research, which is appropriate to my brief. This has informed my design decisions and development. I felt looking at indent’s for the specific channel (MTV) helped me see what the targeted audience would appeal to. If I was to do this project again I would like to look more into stop frame animation to create a hand rendered look, which would tie in with my concept using the hand rendered imagery and sequences. This could give off a more authentic feel. I also feel that maybe looking more at pace would of helped me as I tended to edit to music, breaking existing title sequences might of given me ideas about pace and transitions which will of enhanced the final product.

I felt my Investigation and experimentation could have been more present on my blog and documented more. I found experimenting with my hand rendered type gave me ideas for storyboards and sequences. I felt that my quick scruffy design ideas and storyboards were he most effective for idea generations, as I tend to lose interest in something when I take a large amount of time on it. If I was to do this again I would take more time creating more storyboards that were a bit more refined and clear, this would help me make more refined decisions about composition and movement.

Through this module I felt I have developed a number practical skills such as time management and preparation. I found this to be a massive help especially when dealing with numerous amounts of file and design sheet. I also felt I have improved my practical skills in software, I have improved my finishing skills in illustrator and also learn't how to use completely new software After effects which has led me into a new way or working.

Documenting my work through this module has been my weak point I feel, not showing everything I did as test, or experiments. If I were to do this again I would try and document everything possible on my blog. This way I can easily go through my ideas and design practice, which will give me ideas for the future.

I felt that my final product met the brief; I felt that keeping the transitions and sequences simple made for a more effective motion graphic, hopefully keeping the audience engaged. If I was to do this again I would like to try and create more complex movements and transitions which would be possible thanks to my development of practical skills.

Things I will do differently next time.

1.Keep my work systematically saved so it would be easier to deal with at the final point of design.

2.Experiment more and document it through my blog.

3.Experiment more with colour .

4.Use imagery rather than just typography.

5.Use a varied mix of media.

Dry CV

Martyn Woolley
3 Brudenell View
Leeds
LS6 1HG
07921130398
martynwoolley29@googlemail.com

Education
South Craven School 1999-2004
GCSE – 9 A-C
South Craven School 2004-2006
AVCE – Art+Design CC
As/A2 – C
Bradford Collage 2006-2007
Art Foundation – Pass
LCAD 2008-Present
Graphic Design BA Hons

Employment History
South Craven School
2003-2004
Holme Lane
Crosshills
Keighley
Yorkshire
BD20 7RL
T:01535 632861
E:scs@south-craven.n-yorks.sch.uk
Job Position – cleaning assistant
General duties included cleaning and tidying school class room’s and other general work such as moving furniture taking bins out etc.
All Terrain Cycles
2001-2006/2008-2009
Shed 48
Salts mill
Saltaire
West Yorkshire
BD18 3LA
T: 01274 588488
E: sales@allterraincycles.co.uk
Job Position – sales assistant, mail order assistant.
General duties around shop, including selling bicycles and cycle parts and accessories, dealing with customer’s quires and concerns, processing and packaging orders, general bike maintenance.

Design skills-
Illustration
Image Making
Layout
Good Skills with Adobe Photoshop, Illustrator, Indesign and After Effects.
Objective-
Looking to progress and work in a creative environment, dealing with a range of clients from small local business’s to a European and global brands.

In My Spare Time -
Music – I have a massive passion for music and sounds of all kinds. I play a number of instruments, produce music and DJ.
Football –
I have been involved with a football ever since I can remember, playing and attending games. I participate in 5 a side games regularly and attend Aston villa matches as much as I can.
Cycling- I have enjoyed the fun of bikes from the age of 4 and have never looked back. I started to get serious about it at secondary school participating in trials competitions and events. I have also travelled around the UK, Europe and North America on trips with my friends and BMX. I now commute regularly on a road bike, which keep my fit.

Refrences
Ben Wood
Workshop Manager
All Terrain Cycles
Shed 48
Salts mill
Saltaire
West Yorkshire
BD18 3LA
T: 01274 588488
E: sales@allterraincycles.co.uk

Amber Smith
Course Tutor /Leader
Leeds Collage Of Art
Blenheim walk
Leeds
amber.smith@leeds-art.ac.uk

5 final crit questions

1. Does the motion graphic hold the viewer? If not how can this be improved?

2. Is the black and white text enough? I find it makes the video clear and legible but I feel like something could be added.

3. Is it clear that the research taken has influenced and help me develop my motion graphic so it is suitable for my audience?

4. Is the visual quality and technical competence of my work present? Any ways of improving?

5. Is there enough evidence of critical awareness throughout my project, if not how could I improve on this.