website rough V2.

Evaluation of collaborative work.

1. What skills have you developed through this module and how effectively do you think you have

applied them?

Through this part of the module i have found that my skills in idea generation have developed. I generally struggle with this part of my design practice but i felt working with a partner ( at times ) helped produce more ideas but also gave us the task of being super selective and decisive which at times hindered the design process. I applied this by not thinking narrowly and coming up with a number of ideas based around our concept.

2. What approaches to/methods of research have you developed and how have they informed your

design development process?

I felt that we researched sufficient information about the BME but felt a trip would of informed us more and maybe have given's us more springboards for ideas. I also felt that i could of research into more advertising campaigns which would of helped inform my design decision's and also given me inspiration.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I felt that through out this brief i have made good use of my organisation skills and time management. At times the work flow became confused i think this was due to the concept problems we faced at the start of the brief but when things needed to be done we arranged appropriate systems and time tables to enable us to finish the work for our own deadlines.

4. What weaknesses can you identify in your work and how will you address these more fully?

Through out the brief i felt like i hadn't pushed my self to my fullest, i found it hard and difficult to work in a collaboration as at times i think communication was a struggle. I also felt that i couldn't work at my own pace which had a influence on my own work flow. To address this i need to be more organised in my planning and not fall into the trap think i will wait and see what has been done and then do what need to be done.

5. Identify five things that you will do differently next time and what do you expect to gain from doing

these?

1. Work at my own work rate and not fall in to the trap of waiting. this will help me create a amount of work i feel happy with.

2. I will be more decisive and and 'just do it' so i can make informed, and calculated decisions. This will help me develop my concept and act as a spring board for other ideas.

3. Create and stick to a time table, by doing this i will be able to deal with multiple tasks and briefs.

4. If working with a partner i will try and communicate more which will help the work flow and development of the brief.

5. Create more visual ideas and variation which again will help me decide on what work is most suitable for developing to a further stage.

Attendance 5

Punctuality 5

Motivation 4

Commitment 3

Quantity of work produced 3

Quality of work produced 3

Contribution to the group 3

Website development

Rough website i want it to be clear and non fussy showcasing my work rather than my website. I've linked in the colour way from my blog which ties in my identity as a brand. I still think there will be a few more version of my website before i decide on a final one.

Inital website

Teaser digital PDF

Evaluation

I feel through this project I have selected research, which is appropriate to my brief. This has informed my design decisions and development. I felt looking at indent’s for the specific channel (MTV) helped me see what the targeted audience would appeal to. If I was to do this project again I would like to look more into stop frame animation to create a hand rendered look, which would tie in with my concept using the hand rendered imagery and sequences. This could give off a more authentic feel. I also feel that maybe looking more at pace would of helped me as I tended to edit to music, breaking existing title sequences might of given me ideas about pace and transitions which will of enhanced the final product.

I felt my Investigation and experimentation could have been more present on my blog and documented more. I found experimenting with my hand rendered type gave me ideas for storyboards and sequences. I felt that my quick scruffy design ideas and storyboards were he most effective for idea generations, as I tend to lose interest in something when I take a large amount of time on it. If I was to do this again I would take more time creating more storyboards that were a bit more refined and clear, this would help me make more refined decisions about composition and movement.

Through this module I felt I have developed a number practical skills such as time management and preparation. I found this to be a massive help especially when dealing with numerous amounts of file and design sheet. I also felt I have improved my practical skills in software, I have improved my finishing skills in illustrator and also learn't how to use completely new software After effects which has led me into a new way or working.

Documenting my work through this module has been my weak point I feel, not showing everything I did as test, or experiments. If I were to do this again I would try and document everything possible on my blog. This way I can easily go through my ideas and design practice, which will give me ideas for the future.

I felt that my final product met the brief; I felt that keeping the transitions and sequences simple made for a more effective motion graphic, hopefully keeping the audience engaged. If I was to do this again I would like to try and create more complex movements and transitions which would be possible thanks to my development of practical skills.

Things I will do differently next time.

1.Keep my work systematically saved so it would be easier to deal with at the final point of design.

2.Experiment more and document it through my blog.

3.Experiment more with colour .

4.Use imagery rather than just typography.

5.Use a varied mix of media.

Dry CV

Martyn Woolley
3 Brudenell View
Leeds
LS6 1HG
07921130398
martynwoolley29@googlemail.com

Education
South Craven School 1999-2004
GCSE – 9 A-C
South Craven School 2004-2006
AVCE – Art+Design CC
As/A2 – C
Bradford Collage 2006-2007
Art Foundation – Pass
LCAD 2008-Present
Graphic Design BA Hons

Employment History
South Craven School
2003-2004
Holme Lane
Crosshills
Keighley
Yorkshire
BD20 7RL
T:01535 632861
E:scs@south-craven.n-yorks.sch.uk
Job Position – cleaning assistant
General duties included cleaning and tidying school class room’s and other general work such as moving furniture taking bins out etc.
All Terrain Cycles
2001-2006/2008-2009
Shed 48
Salts mill
Saltaire
West Yorkshire
BD18 3LA
T: 01274 588488
E: sales@allterraincycles.co.uk
Job Position – sales assistant, mail order assistant.
General duties around shop, including selling bicycles and cycle parts and accessories, dealing with customer’s quires and concerns, processing and packaging orders, general bike maintenance.

Design skills-
Illustration
Image Making
Layout
Good Skills with Adobe Photoshop, Illustrator, Indesign and After Effects.
Objective-
Looking to progress and work in a creative environment, dealing with a range of clients from small local business’s to a European and global brands.

In My Spare Time -
Music – I have a massive passion for music and sounds of all kinds. I play a number of instruments, produce music and DJ.
Football –
I have been involved with a football ever since I can remember, playing and attending games. I participate in 5 a side games regularly and attend Aston villa matches as much as I can.
Cycling- I have enjoyed the fun of bikes from the age of 4 and have never looked back. I started to get serious about it at secondary school participating in trials competitions and events. I have also travelled around the UK, Europe and North America on trips with my friends and BMX. I now commute regularly on a road bike, which keep my fit.

Refrences
Ben Wood
Workshop Manager
All Terrain Cycles
Shed 48
Salts mill
Saltaire
West Yorkshire
BD18 3LA
T: 01274 588488
E: sales@allterraincycles.co.uk

Amber Smith
Course Tutor /Leader
Leeds Collage Of Art
Blenheim walk
Leeds
amber.smith@leeds-art.ac.uk